Upcycling, also known as creative reuse, is transforming by-products, waste materials, useless or unwanted products into new materials or products of better quality and environmental value. With this brand, you can explore sustainable jewelry handcrafted in India up-cycling used, discarded natural buttons and coat toggles.
Why we Chose this brand
This collaboration began with a love for reusability. When we discovered the brand and delved into its history, we found that the buttons are all rejects by the owner's button factory. Manufacturers of buttons for quite a few renowned brands decided to create something with the rejected buttons. Thus evolving the concept of reusability. Bringing to life VIE, a collection of some spectacular jewelry from rejected buttons.